KidFresh (www.kidfresh.com) is a packaged food company designed to provide nutritious food for little buggers. They sell packages kids take to school and prepared home meals for kids. These two lunchable-like packages caught my eye, because they have awesomely shaped sandwiches: the bearwich and handwich! Yes, finally someone other that Burger King and MacDonalds is trying to hook kids on sandwiches before they develop any real resistance to advertising and decide the best food format is soups, or worse, salads, ugh. Each lunchbox retails for $4.99, which seems like a lot, but given that it comes with a sandwich, a few snacks and a bottle of watter, it’s not too outrageous. Of course, it’s more expensive than just making your kid a sandwich and putting it in a paper big with some gushers and orange juice, but that’s beside the point.
First up is the Handwich, a turkey and cheese sandwich cut to look like a hand. Brilliant, what would kids love more than eating gigantic hands? Don’t bite the hand that feeds you or how about a knuckle sandwich, ha ha ha! The package comes with the small handwich, a fruit roll up, Annie’s organic cheese crackers and a bottle of KidFresh branded water. So how was the sandwich? Bland, dry and uneventful. Maybe kids don’t care about sandwiches, or maybe they don’t have the taste buds for flavor, but I think these sandwiches are about as bland as you can get. They taste like what you’d get if you just put bread and turkey and cheese together: dry, bland and dry. Thank god they come with water! Maybe this is a secret plot to get kids to drink water at a young age (and locking them into the bottled water industry).
The second lunchbox is more of the same but in a different shape. It’s a chicken sandwich cut into an adorable teddybear. The package comes with the bearwich, yogurt in a tube (which is really bizarre), cheese crackers and water. Like the handwich, the bearwich is really dry. The chicken is only slightly more moist than the cheese and like before, you’ll be glad you’ve got your water.
Overall, the KidFresh lunchboxes are great for little kids, but not if you want them to grow up as sandwich enthusiasts. Couldn’t they have added a little lettuce, or a tomato or maybe some condiments? For $5 a box, I think they could manage. Buy them for your kids, but don’t bother eating them yourself, I had to eat both boxes to get full.
WichPlot:
Here’s the handwich:
The handwich unpacked:
I wonder who gets to eat the outside of the mold?
Too dry!
The Teddy Chicken
Bearwich:
Look how flattened the bearwich was:
Better luck next time bearwich:
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