Once upon a time there was a crappy, crowded street corner in midtown-west, Manhattan. It was bustling with tourists and cube-dwellers scouting the next big spandex hit. Life was drab and colorless. Then one hot summer day, Blue Bunny decided to launch a cross-promotion with Sedona, rent a truck and hand out free frozen yogurt sandwiches to all! There was much rejoicing on the streets as the tourists and cube dwellers danced in the streets, celebrating their free sandwiches. Eventually they returned to their attractions and offices to dig into their prize. And then the happiness began to fade: the “granola” was crumbly and had nearly zero oats or nuts. The yogurt was oddly textured and extremely sweet, laced with fudge. But it was still cold! Cold was great on that hot summer day in midtown. They were refreshed though, slightly disappointed with their free frozen yogurt sandwich: one one hand it was free and cold and inspired that gleeful celebration, on the other hand, it wasn’t very good and left them wishing they’d gotten some lemon sorbet or a fudgsicle (or a blended margarita…).
No surprise here:
See our other Blue Bunny review here. Also, check out their weird user-pictures section: I can almost hear the marketing people talking about going ‘viral’…
If you use granola and yogurt, you can make bland packaging (healthy people don’t like colors):
Mmmm, machined fro-yo:
Chunky with a river of corn syrup:
One Comment
I love the title of this review; they did really forget the flavor on these! The strawberry version was not good, and I won’t be buying them again, no matter what new marketing approach Blue Bunny tries.
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