New York Hot Dog and Coffee (245 Bleecker St, NY, NY), a Korean chain, gave away 100 of their bulgogi and kimchi hamburgers today. Let me repeat that, 100 free kimchi and bulgogi hamburgers. Free. 100. Yup, that sounds like a good reason to take a lunch break. Thanks to A Hamburger Today for the heads up. I scored a spot in line around 12:20 when there were only 10 or so people in line. By 12:40 the line stretched down the block and passer-bys were asking what was going on. It’s amazing how a lot of people in line stirs up so much interest. Sandwiches are the original viral marketing (or OV for short).
Let’s savor the irony for a moment: a Korean hot dog chain named “New York Hot Dogs” opens in Korea offering New York-style dogs, does well, and finally opens a branch in New York and serves Korean-style hamburgers. Is it opposite day?! Do people always want what they don’t know? I’m lost. Enough cultural confusion, back to the sandwiches; I tried both the kimchi-bulgogi hamburger (free, usually $5) and the bulgogi hot dog ($6). Both were good, but the hamburger was fantastically spicy thanks to the kimchi. I love bulgogi as much as the next, but on top of a hot dog it was just savory meat overload. It was so heavy and meaty I could barely finish it (also I had just eaten the hamburger). The hamburger, by contrast, was fantastically cooked to medium-rare, topped with all kinds of delicious sauces and had an intriguing spicy, meaty, cabbage taste. It was wonderful and is quite a bargain for $5.
Go forth and savor the kimchi-burger!
Decently prepared ingredients and a slightly complex than usual:
Fresh Burger. I have no idea why they mix in regular lettuce or cabbage with the kimchi:
Bitten Burger:
Hotdog, boxed:
Meat overload:
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