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Transnational Aroma and Eggs

Aroma Espresso Bar is a global chain with franchises all over both the US and Israel. I went to the one in Netanya, but apparently the menu is basically the same as the one on Houston st in New York City. Weird huh? Call me old-fashioned but I still think it’s weird to go half-way across the world and find a restaurant that’s nearly identical to the one around the corner.

My wonder continued, as I saw the ‘omelette sandwich’ on the menu. I’ve eaten a lot of sandwiches, but I’ve never ever seen an omelette sandwich anywhere. I was excited. Then the sandwich came and I realized I had made a great decision. In NYC the egg sandwiches are usually greasy and served on an industrial strength bun. This one was mostly vegetables, a thin omelette and a dabble of cream cheese. It wasn’t heavy or greasy at all, it was light and fluffy and made me feel full without wanting to take an immediate grease induced power-nap.

Only a sandwich-maestro makes an omlette and then puts it on a sandwich.

A friend got a pesto mozzarella, they were happy, so was the sandwich:

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One Comment

  1. That Food wrote:

    Here in Israel we sandwich people pretty much hate Aroma. The ingredients look okay on paper, but the delivery tends to be too mediocre.

    Not to say it’s all bad, but given the choice I’ll go to some other place.

    Tuesday, June 5, 2012 at 5:19 am | Permalink