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Category Archives: theory

‘Wich Plot: Conquer the world with delicious sandwiches

Analysis is love. I love sandwiches. Ergo, I analyze Sandwiches.
This is the first version of an attempt to better understand sandwiches. All good analysis is easily summarized into a 2×2 plot that somehow includes everything. For sandwiches this manifests as the “‘Wich Plot©” and shows all sandwiches in the context of “Strategy” and “Execution”.
The plot:

Execution [...]

Who Controls Sandwich Innovation?

Ever wonder why all deli’s seem to have the same boring sandwiches? Ever wonder why sandwich innovation seems to have ground to a halt in delis? Maybe it’s becuase these are the best ways to eat these sandwiches, they are the best combinations of ingredients. Or maybe it’s because someone is manipulating them all behind [...]

The Life and Times of the Sandwich

Every biology book ever printed includes pen drawings of an animal lifecycles. They show the little creatures being born, evolving through a few brief stages of life and then dying. Biologists make these kinds of documentation out of devotion and wonder. Put on your biology hat, add a heaping spoonful of religious reverence and consider [...]

Maslow’s Hierarchy of Sandwiches

A sandwichy reader sent in this brilliant adaption of Maslow’s Hierarchy of needs into sandwiches, written by Andrew Neuendorf. I think we can all agree that this makes Maslow’s original hierarchy MUCH easier to understand. I don’t know why Mr. Maslow didn’t build it around sandwiches in the first place. He calls himself a psychologist [...]

Table of Condiments (Pierodically Going Bad)

A sandwichy reader sent in this cute table of condiments (that periodically go bad). It’s a fantastic re-purposing of some boring science relic for practical and important use: sandwiches! Apparently “The concept and design was by Dana Arnett, Ken Fox, Fletcher Martin and John Naresky of VSA Partners, Chicago.” Since the source page didn’t own [...]

The Fight Against Filling Creep is Universal

It’s rare that you find a celebrity so big-time and yet still so in touch with the finer things in life. I’m talking, of course, about Michael Cera, the big-time movie star, and his experience with filling creep, specifically at a certain horrible loveless, sandwich chain that is named after (and makes sandwiches just like) [...]